In the US and in the UK, 8 out of 10 women are wearing the wrong-size bras. Surprised? There are many magazine (and on the internet) articles, surveys, columns and TV shows that have discussed the bra, and how many women are wearing the wrong-sized bras. The only ones who would not be surprised are the ones who have discovered their mistake, and now wear the correct bra size. This wrong bra size would be more of a problem in Asian countries, especially those where Asian lingerie brands have only two cup sizes: A & B.
While European brands like ETAM (France) offer bras from cups A, AA all the way to cup F, Asian bra brands fit all these possible cup sizes into just A & B. And it is not because Asians are smaller in bust-size; we all went with the available adjusted A and B cup-sizes in these popular bra brands. Filipino women belatedly find out the comfort of a cup C or a cup D bra of European brands, while for years, they had been wearing cup B.
Why does a wrong bra size matter? What are the symptoms of wrong-sized bras? The wrong bra size is uncomfortable; no wonder, most women just like the freedom of getting out of their bras as soon as they get home. The wrong bra size pinches you in the wrong places, makes some bulges hang out, or reveals back fat.
Wearing the correct bra size matters: it plays a big role in self-image, and in your style. A well-fitting bra gives you a smoother outline, improves your shape without any effort, making you feel more sexy and self-confident. A well-fitting bra gives you gentle support, improving your posture. All over the world, women who have had the experience of shifting to correctly-sized bras say that they just felt better about themselves and their clothes looked better on them.
The top French lingerie brand, ETAM (France) Lingerie, knows a lot about bras, and giving women comfortable, stylish and best of all, correctly-sized bras. ETAM (France) Lingerie has 100 years of expertise in making bras or corsetry, and understands why good-quality bras are a necessity, and a “little daily luxury” that women should have.
So, go bra-shopping at ETAM, and indulge in this necessary luxury. In ETAM’s two stores in the Philippines, customers are given a professional bra measurement by the trained sales staff. You might just find that you were bigger-breasted than you thought you were, or needed more support (especially for young or old mothers). And if you can feel good, you can look good as well. The ETAM bra collections are so nice to look at – love the vibrant summer colors of the best-selling MUSE Colorama (you can wear one color for every day of the week, or for every mood! Colors like cornsilk yellow or royal blue, to softer palettes of light carnation rose). Or stock up on everyday lingerie basics with the neutral and skin shades of the Pure Fit and microfibre bras. Or, indulge, indulge by buying their fashionable seasonal bra collections, that follow the latest runway trends.
Go bra-shopping now, make that needed trip to the stores of ETAM France in SM Mall of Asia and Ayala Center Cebu and enjoy the special bra offers this months of May and June. Bra-shopping with ETAM is a necessary indulgence- every day that you are wearing your little daily luxury of an ETAM France bra, with the right fit and so lovely on you, you’ll look good and feel good.
ETAM CEBU is located at the G/F Paseo Solana Ayala Center Cebu.